THE BIG EVENT

As part of the global US$ 200 billion MICE (meetings, incentives, conferences and exhibitions) industry, the Middle East has seen explosive growth since its formation 25 years ago.

With that growth has come more organisers, events, visitors, better facilities and new venues.

Dubai’s hosting of the IMF Annual Meeting in 2003 is the tip of the iceberg. Across the Middle East the number of events, conferences and exhibitions are growing at an astonishing pace.

Until recently the regions MICE industry, and the associated hotels and venues arena, have been without a single publication or industry body to pull them together and provide a focus. The Big Event has achieved just that.

By taking a monthly look at individual countries, specific industry sectors, market trends and industry figures The Big Events readers have a definitive resource to help them produce better events and grow their respective businesses.

Those interested in doing business with MICE organisations will benefit from targeted readerships made up of the industries decision-makers across the region. 

Hotels and venues can now effectively, from one marketing spend insure the latest developments with their venues are effectively communicated and that bookings will begin. 

Companies servicing the MICE industry can now ensure their company and services are under the nose of key personnel at potential client companies all year round.